Roles and Responsibilities:
– Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
– Deploy successful marketing campaigns and own their implementation from ideation to execution.
– Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
– Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
– Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
– Oversee and approve marketing material, from website banners to hard-copy brochures and case studies.
– Analyze consumer behaviour and adjust email and advertising campaigns accordingly.
– Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate.
– Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
– Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
– Up-to-date with the latest trends and best practices in online marketing and measurement.

Qualifications:

– BSc/MSc degree in Marketing or a related field.

Job Type:

Permanent